Philips 77OLED806/12 TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi Grey

All-round immersion. 4 sided Ambilight.
With Philips 4 sided Ambilight, every moment feels closer. Intelligent LEDs around the edge of the TV respond to the on-screen action and emit an immersive glow that's simply captivating. Experience it once and wonder how you enjoyed TV without it.

Whatever you watch, a picture so real. P5 engine with AI.
Philips P5 processor with AI delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you're watching, you get lifelike detail and contrast, rich colour and smooth motion.

This is what lifelike feels like. Philips OLED TV.
With a Philips OLED TV, you get a wider viewing angle and a uniquely lifelike picture. Blacks are deeper. Colours are truer. Details in shadows and highlights are precisely reproduced. All major HDR formats are supported. You'll feel the full power of every scene.

Cinematic vision and sound. Dolby Vision and Dolby Atmos
Support for Dolby's premium sound and video formats means that the HDR content that you watch will look—and sound—glorious. You'll enjoy a picture that reflects the director's original intentions and experience spacious sound with real clarity and depth.

Simply smart. Android TV.
Your Philips Android TV gives you the content you want—when you want it. You can customise the home screen to display your favourite apps, making it simple to start streaming the movies and shows you love. Or pick up where you left off.

Great for gaming. Ultra-low latency on any console
Your Philips TV boasts the latest HDMI 2.1 connectivity and automatically switches to an ultra-low-latency setting when you start playing a game on your console. VRR and Freesync are supported for smooth fast-action gameplay. Ambilight's gaming mode brings the thrill right into the room.

Multi-room audio. DTS Play-Fi
With DTS Play-Fi on your Philips TV you can connect to compatible speakers in any room. Got wireless speakers in the kitchen? Listen to the film while you make a snack or keep up with the sports commentary while you get everyone drinks.

Voice control. The Google Assistant. Works with Alexa.
Push a button on the remote to talk to the Google Assistant. Control the TV or Google Assistant-compatible smart home devices with your voice. Or ask Alexa to control the TV via Alexa-enabled devices.

Vibrant HDR picture. Philips 4K UHD TV.
Your Philips 4K UHD TV is compatible with all major HDR formats, including Dolby Vision. Whether it's a must-watch series or the latest video game, shadows will be deeper. Bright surfaces will shine. Colours will be truer.

Premium design. From stand to remote.
Every inch of this TV looks and feels premium. The ultra-thin metal bezel. The soft, textured leather-backed remote with backlit keys. Or the reversible two-tone metal feet—which you can fit to the TV either way around, depending on the tone you prefer.